A survey suggests a growing number of businesses see no harm in using freemium consumer solutions in the workplace - especially if their employer isn't providing the tools they need to get the job done.
It found 65% of those in medium to large enterprises are using file syncing and sharing services which are freemium efforts designed for the average consumer.
This is, of course, symptomatic of a larger issue, suggests the analysis - namely, that businesses struggling to implement clear policies when it comes to employees using their own apps and devices in a work environment.
For example, the survey found that 70% of organisations didn't have a formal BYOD policy - and that a number of firms are simply letting BYOD play out on an ad-hoc basis – 37 per cent admitted they were struggling to define a coherent strategy in this respect.
Yet the importance of such flexibility is certainly acknowledged in this sample's responses: 71% agreed that a flexible workforce able to access data and apps on the move, from anywhere, is "important" in terms of making money and running a successful business.
When asked to cite the biggest challenges in terms of shifting to a "user-centric computing environment", two-thirds said that business risk and compliance issues are the primary obstacle, and 45 per cent admitted they lacked the necessary skills and resources to implement these.
Jim Barrett, End-User Computing Manager at Dimension Data, commented: "While 58% of UK enterprises surveyed are already reassessing specific business processes and activities to take advantage of developments in mobile devices, a surprising 23% are either adopting a wait and see approach, or have no foreseeable plans in this regard."
Richard Edwards, Principal Analyst, Enterprise, at Ovum added: "Continued growth in the use of employee owned devices and self-selected applications is changing the face of the end-user computing environment, yet many organisations continue with outmoded, desktop-only computing strategies that were conceived over a year ago.
"Workforce engagement must be a top priority if organisations are to flourish, and those organisations adopting a more progressive end-user computing environment are more likely to succeed."