KPMG And Censuswide Call For “Privacy Charter”

May 29, 2014

Business services provider KPMG and market research firm Censuswide have called for the introduction of a “privacy charter” to help keep private data safe.

The proposed charter would see businesses sign an agreement setting out what customer data they can share online and how they should be compensated should an attack compromise that information.

The two organisations carried out a survey that claims 83% of the 1000 people polled said that they felt the way third parties control their data is wrong.

Meanwhile, 81% of participants said that they feel sites such as Facebook and LinkedIn should be doing more to protect their privacy.

When it comes to misuse of personal information, 82% of respondents believe there should be legal implications, while 84% said compensation should be available when a firm is able to make money from their data.

“Consumers are saying that enough is enough,” claimed Stephen Bonner, partner for KMPG’s Information Protection and Business Resilience.

“We hear almost daily of companies, both large and small, being hacked, but what we hear less of is the toll this has taken on those people whose data has been stolen,” Bonner added.

He claims that consumers want to see some sort of compliance requirements that could reassure them that their data was being handled safely.

Targeted Location Marketing Also Disliked

The research also found that besides misuse of their personal information, customers do not like the idea of targeted location marketing.

“People do not want to feel like they are being ‘tracked’ for marketing purposes and indeed 75% of respondents told us that they still get bombarded with marketing even after they have unsubscribed from online services,” said Bonner.

He concluded that businesses need to consider they communicate with customers and potential customers, taking into account their needs to drive business, not drive it away.




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