Alex Boa joins the company from workforce management solutions supplier Kronos UK where he held the role of regional sales manager.
According to hfx, Boa bring valuable knowledge to the business based on long experience of working with the public sector and understands the complexity associated with this sector and time and staff management solutions.
The new sales director has also worked within the clinical systems market and has a history of developing new opportunities and identifying and growing new markets and geographies.
“I find the philosophy of hfx refreshing. Throughout its 40 year history, hfx has always been about helping organisations to optimise staff and deliver efficiencies by working in more innovative and flexible ways,” Boa claimed.
“For most organisations their biggest asset is their staff, hfx’s solutions help them to make the most of that asset, both in terms of productivity but also in terms of looking after their staff and providing a better work/life balance,” he added.
Meanwhile, business development director at the firm Paski Matarazzo has welcomed the new sales director to the business.
“He brings a wealth of experience and integrity as well as an exceptional understanding of workforce management systems, the public sector and the wider commercial sector,” Matarazzo claimed.
“With our long track record of managing complex flexible working hfx is well placed to provide robust and easy to use solutions as demand for flexible working is now increasing dramatically. His deep understanding of the sector and our solution makes Alex the perfect match for hfx,” he added.
hfx is currently expanding to meet the demand after the current government introduced legislation that gave all workers the right to request flexible working terms.
It has recently announced the latest release of its Etarmis solution which is highly customisable, flexible and allows staff and employers to manage a myriad of working patterns.