Government Digital Service to Rebrand G-Cloud

Feb 05, 2014

The Government Digital Service (GDS) has announced it will rebuild and rebrand the G-Cloud framework and CloudStore portal into a new identity: the ‘Government Digital Marketplace.’

A notice by the Crown Commercial Service cites reasons for the change:

  • The current version of CloudStore is insufficiently robust to accommodate GDS’s future roll-out plans that would lead to increased traffic and usage
  • the CloudStore has been successful and has to cope with a growing volume of data beyond initial prediction, it is nearing capacity and design limits
  • the G-Cloud team intends to extend the feature set of and broaden the number of frameworks covered by the CloudStore.

This is the latest in a series of changes to the way the government approaches IT – in recent weeks Minister for the Cabinet Office Francis Maude has announced new “red lines” for IT contracts and plans to adopt open source software.

Speaking at an event last week in London, government CTO Liam Maxwell claimed that the framework was “rather confusingly called G-Cloud” and that the government was looking to clarify the site’s branding.

Press reports claim that government officials understand the G-Cloud framework can incorrectly be perceived as a cloud service rather than a service catalogue; it is hoped that the rebranding would prevent this.

There is also speculation that it could eliminate the confusion caused by the misuse of the terms ‘G-Cloud’ and ‘CloudStore,’ which are often interchanged with each other.

The work is estimated to take four months, according to the tender.  




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