Charities place too much emphasis on digital fundraising rather than focusing on how technology can improve services for stakeholders, according to an industry insider.
However, Thompson warned that his experience has shown him delivering services is often forgotten about in favour of online donations and marketing.
He also claimed that charities need to focus on information delivery, feedback, crowd sourcing and community activity to make full use of the benefits digital can provide.
Thompson also used the examples of the National Trust’s MyFarm, an online community to manage the everyday running one of its farms and the Jointly app used by Care UK so carers can share information.
Thompson’s ideas were supported by Save The Children CIO Andrew Williams, who claimed that organisations risk “irrelevancy” if they do not keep up with technological advancements.
“IT is a massive opportunity for international aid organisations to scale up some of the work they do,” he told delegates.
“But if donors don’t see us as the way to do that, the international aid organisations will become irrelevant,” he added.